Frequently Asked Questions

OMG It's Fog! What about the smoke alarms?
Don't Panic!!! It's not fog. At least not in the common application used in theater or events. Water is held internally in a reservoir and our effect breaks down the water molecules into it's component particles (smaller than 5 microns - about the size of a red blood cell) producing a dry, cold temporary atmosphere that is forced down a high velocity air channel. The resulting atmosphere evaporates quickly becoming air. There is no haze or fog particulates, and the effect will NEVER set off any smoke alarms or fire suppression systems.

How large is the setup? What kind of floorspace does it take up?
Although every activation is unique, the effect’s fixed width is 8 feet wide. In most activations we ground support the effect and projection systems using truss. The footprint of this type of activation is 12 feet wide by 10 feet deep by 11 feet high and the bottom of the effect is trimmed at 7 feet high to allow for the comfort of our taller guests. There are modifications to the setup that can be made to allow us to fit into a smaller space if necessary. A site inspection of the desired activation location might be required to determine the perfect fit for the experience.

What are your power requirements? Are there any other technical requirements?
Only one 120v/20a circuit (standard Edison) is required for power and this can be located anywhere near the effect location. Of course, it’s always nice to have a spare circuit! Access to clean running water (anywhere in the venue on the same floor) is required to fill the water tank.

How long does it take to set up? What are the load in and set up requirements?
In most cases, the system can be fully set up in about 3 hours. Particularities from venue to venue will increase or decrease this time. Since the road cases are large and heavy, it is preferable to have truck access to the loading dock or loading area as well as unobstructed wheels access from the loading area to the final position within the venue. If freight elevators are to be utilized, it should be determined prior to the event date if the road cases can fit in the elevators. Additional labor will be required if climbing of any stairs, platforms or level changes are involved in the setup. An on-site storage area for empty cases is preferred as returning empty cases to the truck will add additional time and could possibly add additional costs to setup and breakdown.

Can you customize the effect? Does it have to be used only as an entrance?
Of course we can customize the effect for you! The effect can be freely suspended in any configuration or built into custom fabrication as desired. It can be used for a variety of purposes such as: Product Launches (drive a car through it's own image or branding onto a stage or enter guests into the venue through the product branding), Fashion Shows (models present on stage through their own images or brand imagery), Sports (Team entrances through team’s branding or graphics) or Weddings, Mitzvahs or Sweet 16’s (guests of honor can present through their own imagery or logos). The effect photographs very well and it can even be used as a high tech step and repeat! These are just a few examples but the possibilities are endless!

What imagery can be played on the effect?
The only limitation is your imagination! Anything that can be projected can be played on the effect. High contrast imagery such as motion graphics and logos or text over animated content work best but so do certain kinds of photos and video. We have even used high powered lasers to create a high tech look for special purposes! When deciding on content, keep in mind that because it is an atmosphere and not a flat surface, there will be some variation in the image. We have a full library of ambient motion video, imagery and text generators that can be used on the effect or we can work with your content creators to produce the perfect effect for your brand or event theme!

What if the effect is used as both an entrance and exit? Won't the images be reversed on the other side of the effect?
Yes. This is a rear projection effect so the standard setup produces imagery on the guest’s entrance side only. There is some bleed through to the rear of the atmosphere but not enough to be in focus. If text or images are part of the effect, then the image that is viewable on the rear of the effect will appear reversed on the exit side of the effect. We can easily add additional equipment to project imagery on both sides of the effect and cross over to the second projection system when it is time for the transition. This way you will be able to fine tune your guest's entrance as well as their exit experience!

Can we play an audio track to go along with the video?
One of the most amazing ways to draw your guests into the experience is to excite all of their senses! A discrete speaker system can be added to the activation to play audio. Consider adding a scent generator to stimulate your guests olfactory senses as well!